Credit Weight: 0.5 Prerequisite(s): Business 2014 Description: Building upon the concepts and techniques introduced in Marketing I, this course introduces the major marketing policy decisions that influence the successful design and implementation of the organization’s marketing strategy. Emphasizing a decision-making perspective, this case course requires students to consider formulation and management of the firm’s product policies, pricing strategy, promotional programs and distribution channels. In addition, students are introduced to selected topics of current interest to marketing managers.
