Credit Weight: 0.5 Description: An introduction to the nature and scope of marketing in North America and globally. The principles, concepts, and techniques of performing marketing opportunity analysis including an examination of buyer behaviour, market segmentation, demand analysis, competitor evaluations, legal and ethical considerations and environmental scanning are addressed. Learning through team projects, including case studies and presentations is a major requirement of this course.
Credit Weight: 0.5 Description: An introduction to the nature and scope of marketing in North America and globally. The principles, concepts, and techniques of performing marketing opportunity analysis including an examination of buyer behaviour, market segmentation, demand analysis, competitor evaluations, legal and ethical considerations and environmental scanning are addressed. Learning through team projects, including case studies and presentations is a major requirement of this course.