Credit Weight: 0.5 Description: The concepts and techniques of managerial marketing are examined in this overview of the design and implementation fo the firm’s marketing strategy. The focus of the course is on decision-making necessary to build long term profitable marketing plans for product/service organizations. The case study approach is a major element of this course.
Credit Weight: 0.5 Description: The concepts and techniques of managerial marketing are examined in this overview of the design and implementation fo the firm’s marketing strategy. The focus of the course is on decision-making necessary to build long term profitable marketing plans for product/service organizations. The case study approach is a major element of this course.