Credit Weight: 0.5 Prerequisite(s): A mark of at least 60% in Business 2014, 2034 Description: The course examines the marketing function in the context of non-profit organizations, as it is performed to enhance social goals. Specifically, the creation of marketing plans for governmental, health care, and religious institutions is studied. Case work and lecturing are the principal teaching methods used, supplemented by group work.
Credit Weight: 0.5 Prerequisite(s): A mark of at least 60% in Business 2014, 2034 Description: The course examines the marketing function in the context of non-profit organizations, as it is performed to enhance social goals. Specifically, the creation of marketing plans for governmental, health care, and religious institutions is studied. Case work and lecturing are the principal teaching methods used, supplemented by group work.