Credit Weight: 0.5 Prerequisite(s): Media Studies 1010 and 1030 or permission of the instructor Description: Theoretical methods for understanding advertising as a dominant means of cultural communication. Themes include the political economy of advertising, gendered advertising, bodies on display, fantasy in advertising, value-based advertising, multicultural and queer representations in advertising, viral marketing, shared ethics, advertising and social media, and data mining. Offering: 3-0; or 3-0

Media Studies 3430 Critical Approaches to Advertising

Credit Weight: 0.5 Prerequisite(s): Media Studies 1010 and 1030 or permission of the instructor Description: Theoretical methods for understanding advertising as a dominant means of cultural communication. Themes include the political economy of advertising, gendered advertising, bodies on display, fantasy in advertising, value-based advertising, multicultural and queer representations in advertising, viral marketing, shared ethics, advertising and social media, and data mining. Offering: 3-0; or 3-0




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