Credit Weight: 0.5 Prerequisite(s): Business 1011, 1012, 1066 Description: This course serves to introduce business students to the North American system by which products and services are matched with existing and evolving consumer needs. From a strategic planning perspective, the course focuses upon the major concepts and techniques necessary to identify and assess profitable business opportunities for large and small organizations. The case method of study is employed for the purpose of developing the student’s analytical skills when dealing with change as it occurs in a marketing context.
