Credit Weight: 0.5 Prerequisite(s): A mark of at least 60% in Business 2014, 2034 Description: Due to global expansion, technological advancements, and changes in consumer behaviour there has been a revolution in the manner with which products and services are delivered to consumers. Therefore, an expanded view of distribution channels is required, one which integrates the study of distribution, logistics, communication and retailing. This course adopts a balanced approach to the topic as both consumer and industrial channels are addressed.

Business 4074 Marketing Channels

Credit Weight: 0.5 Prerequisite(s): A mark of at least 60% in Business 2014, 2034 Description: Due to global expansion, technological advancements, and changes in consumer behaviour there has been a revolution in the manner with which products and services are delivered to consumers. Therefore, an expanded view of distribution channels is required, one which integrates the study of distribution, logistics, communication and retailing. This course adopts a balanced approach to the topic as both consumer and industrial channels are addressed.





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