Credit Weight: 0.5 Prerequisite(s): A mark of at least 60% in Business 2014, 2034 Description: This course provides marketing major students with the opportunity to apply their knowledge of all the marketing areas within a strategy development framework. This course will demonstrate, through the case method and readings, the interrelationships that exist between Consumer Behaviour, Advertising, Research, and Social Marketing, in a managerial context.
Credit Weight: 0.5 Prerequisite(s): A mark of at least 60% in Business 2014, 2034 Description: This course provides marketing major students with the opportunity to apply their knowledge of all the marketing areas within a strategy development framework. This course will demonstrate, through the case method and readings, the interrelationships that exist between Consumer Behaviour, Advertising, Research, and Social Marketing, in a managerial context.