Credit Weight: 0.5 Prerequisite(s): A mark of at least 60% in Business 2014, 2034 Description: This is an introduction to the techniques available to today’s marketers. Emphasis will be placed on theory of marketing research fundamentals such as survey design as it applies to consumer behaviour, market segmentation and competitive analysis; conclusive and exploratory research, and basic analysis. Some attention will be given to the development of the framework for research projects.
Credit Weight: 0.5 Prerequisite(s): A mark of at least 60% in Business 2014, 2034 Description: This is an introduction to the techniques available to today’s marketers. Emphasis will be placed on theory of marketing research fundamentals such as survey design as it applies to consumer behaviour, market segmentation and competitive analysis; conclusive and exploratory research, and basic analysis. Some attention will be given to the development of the framework for research projects.