Credit Weight: 0.5 Prerequisite(s): A mark of at least 60% in Business 2014, 2034 Description: This course exposes students to an array of techniques designed to facilitate decision-making in a marketing context. Sample topics include: sales forecasting, productivity analysis, new product development, database marketing and transaction pricing. A marketing simulation will be an integral component of this course. Offering: 3-0; or 3-0
Credit Weight: 0.5 Prerequisite(s): A mark of at least 60% in Business 2014, 2034 Description: This course exposes students to an array of techniques designed to facilitate decision-making in a marketing context. Sample topics include: sales forecasting, productivity analysis, new product development, database marketing and transaction pricing. A marketing simulation will be an integral component of this course. Offering: 3-0; or 3-0