Credit Weight: 0.5 Prerequisite(s): A mark of at least 60% in Business 2014, 2034 Description: Probably the most important aid to the professional marketer is a good understanding of buyer behaviour. This course examines in detail the various models used for analyzing and predicting consumer behaviour as well as the existing body of knowledge that attempts to explain why consumers act the way they do.
Credit Weight: 0.5 Prerequisite(s): A mark of at least 60% in Business 2014, 2034 Description: Probably the most important aid to the professional marketer is a good understanding of buyer behaviour. This course examines in detail the various models used for analyzing and predicting consumer behaviour as well as the existing body of knowledge that attempts to explain why consumers act the way they do.