Credit Weight: 0.5 Prerequisite(s): Business 1011 or 1511, Business 1012 or 1512 Description: As part of the Certificate in Entrepreneurial Studies, this course introduces students to the nature and scope of marketing management with an emphasis on new venture marketing. The course will focus on concepts and techniques regarding market opportunity identification and the creation of viable marketing strategies, as the foundation for new venture planning. Course topics include; buyer behaviour, marketing research, market segmentation competitor analysis, marketing mix development, market and sales forecasting, and profitability analysis. Notes: May not be taken for credit by Business students.
